Empowering Women in Fitness Spaces:
Senior Design Campaign (Work in Progress)
My senior graphic design campaign is an ongoing exploration of the challenges women face in fitness spaces, such as societal stereotypes, self-consciousness, and feelings of intimidation. Inspired by my personal journey in strength training and my passion for sports, this project aims to promote empowerment, inclusivity, and confidence for women in gyms.
Currently, I’m developing a range of bold and impactful deliverables, including posters, social media content, informational guides, branded merchandise, and motion graphics. Each piece is designed to spark meaningful conversations about body image, fitness, and gender norms while celebrating the strength and femininity of women in these environments.
This campaign represents my commitment to using design as a tool for positive change, and I look forward to sharing its progress.
