Assignment 2 Logo Motion Graphic:
First is a mini motion graphic logo for the brand Hooey. This six second logo motion graphic features the rodeo and bull riding a key representation of the western lifestyle and meaning behind the company's name. It features the song "February 28, 2016" by Koe Wetzel.
Project 1: Kinetic Type
Lindsey McIntire
Audio: “Have A Nice Day” by Treaty Oak Revival
Client: Student Choice Class Project
Role: Director, Project Lead, Lead Designer, Animator, Editor, Storyboarder
Project Description/Brief: Create a kinetic typography animation of at least 30 seconds synced in some way to an audio clip. The typography should be the focus of your design and should be presented in such a way that can be easily read in the time it is on screen. Special attention should be paid to how the fonts, colors, and animations match the style of audio and contribute to the overall design. You must draw at least 5 preliminary thumbnail sketches and a written description of concept development.
Written Description of Project: This kinetic typography project is a lyric video for the song “Have A Nice Day” by Treaty Oak Revival, a country rock band known for their gritty Southern sound. The title track of the album “Have A Nice Day” uses the phrase sincerely and ironically to capture the emotional complexity of letting go while staying strong. The theme of the lyrics revolves around the protagonist moving on from a relationship with a former partner through a bittersweet farewell despite the heartbreak caused during the relationship that lead to it ending.
The kinetic type explore the theme of concealed emotions and societal pressure to appear happy like in the frame that features the phrase "So I'll fake a smile," where the curved typography forms a false smile over a yellow smiley face. The distorted text, paired with the iconic happy face symbol, juxtaposes the real emotional weight behind the words, symbolizing the effort to hide true feelings.
In another frame, the upbeat phrase "Thanks for your time girl" appears, circling another yellow smiley face with a cheerful tone. The vibrant yellow smiley and bold, friendly font express superficial politeness and positivity, reinforcing the societal norm of "keeping it together" and always presenting a happy front.
The use of playful typography choices contrasts of cheery and melancholic visuals. The consistent use of black, red, white, and yellow to create stark contrast while also emphasizing the iconic smiley face and “Have A Nice Day” slogan to play into the dual theme of superficial happiness vs an internal struggle. The white text adds clarity and starkness, while the blue hue in the last frame introduces a calmer, detached vibe, emphasizing the emotionally numbing effect of these interactions.
