Muncie Animal Care & Services Identity Design Project
Project Brief:
This project involved developing a comprehensive visual identity for Muncie Animal Care & Services, a vital community organization in Muncie. The aim was to craft an identity system that embodies the organization's mission, strengthens its brand presence, and fosters emotional connections with the local community. The visual identity will be applied across a variety of platforms, ensuring consistency and professionalism in all future interactions with the public.
This project involved developing a comprehensive visual identity for Muncie Animal Care & Services, a vital community organization in Muncie. The aim was to craft an identity system that embodies the organization's mission, strengthens its brand presence, and fosters emotional connections with the local community. The visual identity will be applied across a variety of platforms, ensuring consistency and professionalism in all future interactions with the public.
Design Objectives:
Regain Community Support: Reestablish Muncie Animal Care & Services' brand identity to resonate emotionally with the Muncie community and increase community engagement.
Reflect Core Values: Communicate the organization’s dedication to compassion, animal care, and community service through the new identity system.
Consistency Across Platforms: Develop a versatile identity system adaptable for print, digital, and promotional materials, ensuring consistent branding across all platforms.
Design Vision:
The visual identity will balance the organization’s mission of compassionate animal care with a modern, welcoming aesthetic that appeals to the community. The design system will be versatile, allowing it to be seamlessly integrated across various channels, from merchandise to social media.
The visual identity will balance the organization’s mission of compassionate animal care with a modern, welcoming aesthetic that appeals to the community. The design system will be versatile, allowing it to be seamlessly integrated across various channels, from merchandise to social media.
Key Features:
Logotype & Logomark: A recognizable, friendly logo that captures the essence of Muncie Animal Care & Services.
Typography: Carefully chosen fonts that reflect warmth and professionalism, ensuring readability across all formats.
Color Palette: A nature-inspired color scheme that includes primary, secondary, and accent colors in CMYK, RGB, and HEX formats, symbolizing compassion, growth, and community.
Graphic Elements: Supporting elements like borders, patterns, and shapes that enhance the brand’s materials without overpowering them.
Animations: A short animation (≤10 seconds) for digital use, such as on the website and social media platforms, to add a dynamic and engaging element to the brand.
Brand Manual: A detailed Identity Standards Manual providing instructions on the correct and consistent usage of all visual identity elements.
The outcome of this identity design creates a cohesive and memorable brand for Muncie Animal Care & Services, ensuring the organization can build strong emotional connections with the community while projecting a unified and professional image across all platforms.
